Insurance is a fiercely competitive market with pressure coming from both customers and legislators and on top of that a very complected product. The challenge is that consumers have learned that it pays off to shop around. Insurance companies give good discounts to new customers. Allianz Australia wanted to find a way around it by running a series of design sprints to reinvent the End to End (E2E) journey to make customers more loyal and ultimately design the future of insurance offering.
- Discovery Workshop
- Rapid prototyping
- Guerrilla user testing
- Feedback and iterate
Rapid discovery and overnight prototyping
First day ideation with the whole group. Decides on a few core ideas and design principles and started with the first prototype.
Day two; Guerrilla user testing
Armed with iPad with the draft prototype the team hit the streets of Sydney.
Collaborative playback and iteration
After a few hours of user testing all groups reconvened at the office to do give feedback for the next iteration. This design loop continued through out the project.