Designing the future of insurance

Client: Allianz Australia

Agency: Elixirr

The brief

Insurance is a fiercely competitive market with pressure coming from both customers and legislators and on top of that a very complected product. The challenge is that consumers have learned that it pays off to shop around. Insurance companies give good discounts to new customers. Allianz Australia wanted to find a way around it by running a series of design sprints to reinvent the End to End (E2E) journey to make customers more loyal and ultimately design the future of insurance offering.

Design Sprint

• Discovery Workshop
• Rapid prototyping
• Guerrilla user testing
• Feedback and iterate

Rapid discovery and overnight prototyping

First day ideation with the whole group. Decides on a few core ideas and design principles and started with the first prototype.

Day two; Guerrilla user testing

Armed with iPad with the draft prototype the team hit the streets of Sydney.

Collaborative playback and iteration

After a few hours of user testing all groups reconvened at the office to do give feedback for the next iteration. This design loop continued through out the project.

The three E2E iteration versions

First draft

Intermediate prototyp

Final iteration