Hey friends! 😀 Let's build something exceptional. 

About me 🤚

Unlock growth and outstanding user experience for your business.

With over 20 years working at the intersection of UX, digital marketing, and business optimisation, I help companies of all sizes turn challenging digital goals into practical wins. From fast-growing startups to global leaders like IKEA and Tourism Fiji, I’ve delivered measurable impact through a blend of creativity, data, and action.

My core services:

1. UX Design & Optimisation

Comprehensive reviews of your website or product, uncovering user pain points and conversion blockers. I deliver clear, prioritised recommendations you can act on straight away—no jargon, just practical fixes that work.

2. Conversion Rate Optimisation (CRO)

Rapid experiments, data analysis, and A/B testing to lift conversion rates, increase sales, or boost leads—often with little or no code changes. I focus on results that are both immediate and lasting.

3. Growth Strategy & Full Funnel Design

From first impression to loyal repeat customer, I map your user journeys and design experiences that engage and convert. Whether you need a launch plan, onboarding overhaul, or end-to-end strategy, I can help guide your path to Product-Market Fit.

4. AI & Gamification for Business Impact

I integrate new tools—like AI-driven personalisation and gamified experiences—to help you pull ahead of competitors, delight users, and make complex ideas simple.

5. Hands-On Collaboration & Training

Your team gets more than a report—I offer clear action plans, live walkthroughs, and hands-on support. I can also train your team to keep improving long after my engagement ends.