Hands on UX for hire

All around UX/CX leader

I'm an easy-going problem solver. I solve business problems with UX. My mission is to unlock your brand's core user value and design experiences to leverage that value. Make all users feel in control and appreciated. To me, stories not tech are the secret sauce for UX success, witch makes my marketing background a strong asset. Running my own business for 10+ years have taught me first hand what a difference a solid user experience makes to your business, brand and growth.

Contact Fred Torstensson on Messenger

Fred Torstensson

UX/ CX Strategy & Design

For rates and availability:

+61 401 424 461


Recent projects

UNSW new website / UNSW @ RE brand agency

Together with the team at Re I was in charge for designing the new web platform for UNSW, University of New South Wales, with the goal to create the world’s best-performinguniversity web platformSep 2019 - Nov 2019

Grant application platform / ClubsNSW @ Yell Creative

UX lead on designing a new platform for applying for and manage club grants through out NSWSep 2019 - Nov 2019

Hotel e-commerce / Oaks Hotels @ McCANN

Developing a UX strategy to build the next generation of hotel platforms by running a series of workshop, doing interview and surveys and desktop research. Aug 2019 - ongoing

Museum accessibility design / Sydney Living Museums @ Pollen Digital

Developing an accessibility plan for Sydney Living Museum running workshops and in-depth interviews to make sure that everyone can use and understand their online communication.Jun 2019 - Aug 2019

Conversion focused realestate site / McGrath @ Frost*collective

Lead UX to create a new conversion focused realestate site. Running workshops, interviews creating a UX strategy and wireframes. Mar 2019 - Jun 2019

Property investment and development / Defence Housing Australia @ McCANN

Leading the work to design a new platform for both DHAs investment properties business and their core development business. Oct 2018 - May 2019

A series of design sprints to reinvent insurance / Allianz @ Elixirr

Running a series design sprints to design the future of isurens by running workshop, rapid prototyping and user testing. Aug 2018 - Oct 2018

St Andrews Collage student site / Sydney University @ Windsorborn

Lead UX to designing a new site to make it easier for students to find a place to live when attending studies at Sydney UniversityMay 2018 - Sep 2018

Online hearing assessment test / Hearing Australia @ Affinity

Mobile accessibility UX design to create an easy to use online hearing assessment to help people to self assess their hearing and if necessary book a time with a specialist. Mar 2018 - Apr 2018

Music subscription e-commerce / 9lives Music @ Bapple Business Design

Designing an easy to use music-as-a-service platform for a people that needs royalty free music for their film and TV projects. Dec 2017 - Jan 2018

Creative Director / various projects @ The Media Precinct

Helping the medias agency Media Precinct to set up their content creating business and get it going. Strategies and communication concepts. Aug 2017 - Dec 2017

Property development platform / Landcom @ Red Engine

Designing a property developing platform for people buying land lots and for the industry thats help develop the new suburbs around NSW. May 2017 - Aug 2017

Find extended CV on Linkedin

My core competence

  • Leading creative work as UX lead
  • UX/CX Strategy
  • Facilitate workshops / design sprints
  • Research; Analytics analysis, qualitative, quantitative & desktop research
  • IA (Information Architecture) design with tree & message testing
  • Content design & Accessibility expert
  • The craft of UX; Page modelling, wire-framing, prototyping & testing
  • Collaborate with engineers and developers


Tool kit