RSL Queesland Lottery

The Big Challenge 💡

RSL Queensland's prize home lottery funds vital support for veterans. But with 60% of commerce going mobile by 2025, their desktop-first platform was falling behind. They needed more than just a mobile makeover – they needed a complete experience revolution.

The Brief

Transform a complex lottery system into an intuitive mobile experience that converts casual browsers into loyal VIP members – all while navigating strict gaming regulations.

Our Approach

1. Deep Dive Discovery

• Analyzed 2,000+ customer responses

• Mapped 5 core user personas

• Identified critical conversion blockers

• Uncovered hidden user frustrations

2. Game-Changing Innovation

We created "Smart CTA" – a revolutionary checkout experience that:

• Appears seamlessly over content

• Personalizes in real-time

• Integrates all major payment methods

• Reduces friction at every step

3. VIP Experience Reimagined

Transformed the member experience with:

• App-like interface

• One-click purchases

• Self-service subscription management

• Personalized dashboards

• Instant chat support

The Magic Sauce 🚀

• Mobile-First Design: Every pixel optimized for thumbs

• Smart Personalization: Dynamic content that adapts to user behavior

• Seamless Payments: Multiple payment options, zero friction

• Subscription Focus: Built for recurring revenue

• Gaming Compliance: Beautiful design within regulatory bounds

The Results 📈

• Overwhelmingly positive user testing feedback

• Platform ready for multi-game expansion

• Simplified onboarding for new users

• Enhanced VIP member retention

• Future-proofed lottery platform

We didn't just design screens – we crafted experiences. By deeply understanding both RSL's mission and their users' dreams, we created a platform that makes buying lottery tickets feel less like a transaction and more like joining a movement.

Ready to create something exceptional? Get in touch 🤩