Tourism Fiji

The Big Challenge 💡

With 90% of holidays starting online and tourists spending 12+ hours researching their perfect getaway, Tourism Fiji needed more than just a website – they needed a digital transformation to compete on the global stage and drive the country's largest industry forward.

The Brief

Transform a complex lottery system into an intuitive mobile experience that converts casual browsers into loyal VIP members – all while navigating strict gaming regulations.

Our Approach

1. Strategic Discovery 🔍 

• Comprehensive landscape analysis

• Stakeholder interviews across tourism sector

• Customer journey mapping

• Travel trend analysis

• Four primary persona development

2. Experience Innovation

We created "Pick Your Own Adventure" – a personalized travel platform that:

• Adapts content based on user location

• Delivers tailored itineraries

• Showcases relevant local experiences

• Integrates real-time deals

• Provides trip planning tools

3. Digital Excellence

Built a mobile-first platform featuring:

• SEO-optimized architecture

• Dynamic content discovery

• Interactive mapping

• Seamless local business integration

• Multi-language support

The Magic Sauce ✨

• Smart Personalization: Location-based content and offers

• Rich Storytelling: Immersive Fijian culture and experiences

• Mobile Optimization: Swipe-friendly interface

• Local Integration: Direct business promotion opportunities

• Data Intelligence: Continuous optimization system

The Results 📈

Tourism Fiji now has a dynamic digital hub that:

• Matches travelers with perfect experiences

• Promotes local businesses effectively

• Drives tourism industry growth

• Competes with larger destinations

• Scales for future expansion

Ready to create something exceptional? Get in touch 🤩