IKEA
Optimising IKEA.com.au convertion rates, CRO, in a mobile first world.
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Results:
Results:
Increase in conversion +22%
Increase in conversion +22%
Revenue per visitor up +44%
Revenue per visitor up +44%
The Big Challenge 💡
The Big Challenge 💡
In today's competitive retail landscape with more and more traffic comming from mobile users, ongoing Conversion Rate Optimization (CRO) is crucial to maximize online presence and drive sales. By optimising the user experience and making it easier for customers to find and purchase the products they need, conversion rates goes up. Ultimately, improved UX and CRO enables IKEA to get more value from its website traffic, boosting revenue and strengthening its position in the Australian market.
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