Australia Federal Police

The Big Challenge 💡

How do you transform law enforcement recruitment to attract Australia's most diverse talent pool? The Australian Federal Police needed to revolutionize their digital recruitment strategy to build a workforce that truly represents the communities they serve.

The Brief

Create a digital recruitment platform that attracts diverse talent—including women, First Nations Australians, and culturally diverse communities—while repositioning the AFP as an intelligence-led organization that outsmarks serious crime.

Research & Discovery

• 26 stakeholder interviews

• 4 focus groups

• 1,200+ survey responses

• Global law enforcement analysis

• 6 detailed persona profiles

The Magic Sauce ✨

• Smart Architecture: Intuitive career exploration

• Inclusive Design: WCAG AA compliance

• Dynamic Content: Personalized journeys

• Streamlined Process: Automated applications

• Cloud Innovation: Modern tech stack

Design Principles

• Accessibility First: WCAG AA standards

• Mobile Optimized: Device-agnostic design

• Inclusive Language: Clear communication

• User-Centric: Intuitive journeys

• Future Ready: Scalable platform

The Results 📈

The platform enables AFP to:

• Attract diverse talent

• Streamline recruitment

• Build talent pools

• Engage communities

• Transform perception

Client Testimonial

"Host/Havas delivered a product of a high standard within the timeframes articulated in the project scope... As a result of the comprehensive research undertaken, the AFP have a way forward in the effort to increase diversity in the organisation."

Ready to create something exceptional? Get in touch 🤩