Allianz
The brief
Insurance is a fiercely competitive market with pressure coming from both customers and legislators and on top of that a very complected product. The challenge is that consumers have learned that it pays off to shop around. Insurance companies give good discounts to new customers. Allianz Australia wanted to find a way around it by running a series of design sprints to reinvent the End to End (E2E) journey to make customers more loyal and ultimately design the future of insurance offering.
Design Sprint
Discovery Workshop
Rapid prototyping
Guerrilla user testing
Feedback and iterate
Rapid discovery and overnight prototyping
First day ideation with the whole group. Decides on a few core ideas and design principles and started with the first prototype.
Day two; Guerrilla user testing
Armed with iPad with the draft prototype the team hit the streets of Sydney.
Collaborative playback and iteration
After a few hours of user testing all groups reconvened at the office to do give feedback for the next iteration. This design loop continued through out the project.
The three E2E iteration versions

First draft

Intermediate prototyp

Final iteration
