Allianz


Designing the future of insurance 


Client: Allianz Australia 

Agency: Elixirr

The brief

Insurance is a fiercely competitive market with pressure coming from both customers and legislators and on top of that a very complected product. The challenge is that consumers have learned that it pays off to shop around. Insurance companies give good discounts to new customers. Allianz Australia wanted to find a way around it by running a series of design sprints to reinvent the End to End (E2E) journey to make customers more loyal and ultimately design the future of insurance offering. 

Design Sprint


Rapid discovery and overnight prototyping 

First day ideation with the whole group. Decides on a few core ideas and design principles and started with the first prototype.  


Day two; Guerrilla user testing 

Armed with iPad with the draft prototype the team hit the streets of Sydney. 


Collaborative playback and iteration 

After a few hours of user testing all groups reconvened at the office to do give feedback for the next iteration. This design loop continued through out the project. 


The three E2E iteration versions 

Proptotype Progression.pdf

First draft 

1. Lo-Fi Sketch.pdf

Intermediate prototyp

2. Second Iteration.pdf

Final iteration

3. Hi-Fi Sketch.pdf